Wype launches feminine pH gel

THE WHAT? Wype has launched a new wellness product for use below the waist. Vive La V is described as a natural feminine pH gel designed to freshen up delicate bits.

THE DETAILS The gynecologically approved, hypoallergenic gel is applied via toilet paper and was created in response to a common myth that the vulva is self-cleaning, Wype says. In fact, while that’s true for the vagina, the outside of the vulva can benefit from a little TLC, according to the brand.

THE WHY? Intimate hygiene is a growing wellness category – building on the trending microbiome movement. Wype is presumably looking to harness this burgeoning popularity and convert it into sales.

The post Wype launches feminine pH gel appeared first on Global Cosmetics News.

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