THE WHAT? True Botanicals has announced a Series B investment from NextWorld Evergreen. Financial terms were not disclosed.
THE DETAILS The company will now be led by an all-female board: Hillary Peterson, Founder, Sandy Saputo, CEO, Tiffany Obenchain, NextWorld Managing Partner, Andrea Freedman, NextWorld Operating Partner and former CFO of Kendo Brands & Method Products, and Margarita Arriagada, Founder of Valdé Beauty and former Head of Merchandising at Sephora.
“Our alliance with NextWorld is exactly the kind of values-based partnership that will expand our brand’s mission to deliver the most luxurious and effective products that are safe for people and the planet” said Peterson.
THE WHY? The partnership will accelerate True Botanicals’ retail footprint while advancing its mission around social and environmental impact. Tiffany Obenchain, NextWorld Evergreen Managing Partner, reveals, “True Botanicals directly aligns with NextWorld’s deep conviction in clean beauty. It is a very special brand that delivers on quality, modern luxury and proven efficacy and is led by a powerful and proven team of beauty executives. We are very excited to partner with Sandy, Hillary, Margarita and the broader True Botanicals team to accelerate the brand’s growth.”
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