THG announces 10-year partnership with beauty e-tailer Maximo Group 

THE WHAT? THG has announced a 10-year partnership with beauty e-tailer Maximo Group, which will initially focus on re-platforming All Beauty and Fragrance Direct to the Ingenuity platform.

THE DETAILS As part of the collaboration, THG Ingenuity will also become Maximo’s key UK operational partner, providing warehouse and fulfilment services from Q2 2023.

According to a press release: “The end-to-end technology and fulfilment services agreement encompasses: website services including design, build, hosting and maintenance; warehousing and fulfilment services; and end customer delivery services via THG’s network of global couriers.”

THE WHY? The tie-in expects to add in excess of £150 million GMV to the Ingenuity platform annually, with the ambition to re-platform the site by the end of Q2 2023.

Matthew Moulding, Chief Executive Officer, THG, says: “Our unique end to end global multichannel solution means our addressable market across beauty, FMCG and retail is significant and will continue to expand as a result of our continuous programme of innovation.”

The post THG announces 10-year partnership with beauty e-tailer Maximo Group  appeared first on Global Cosmetics News.

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