THE WHAT? The Perfume Shop has launched its biggest perfume bottle recycling service to date, which will see new and improved recycling units placed across all of its 211 nationwide stores.
THE DETAILS Consumers are able to drop into any The Perfume Shop store nationwide to recycle their empty fragrance bottles in the newly installed recycling units and receive a discount to purchase any fragrance of their choice.
For every bottle recycled, the retailer will make a donation to the Eden Reforestation Projects to plant a tree.
THE WHY? With the beauty industry being one of the main culprits of excess waste, the recycling service is part of The Perfume Shop’s focus on sustainability and on-going commitment to combat unnecessary perfume bottle surplus.
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