THE WHAT? The Body Shop US has expanded its Refill Revolution program to include make up, with the launch of Peptalk Lipstick, which comes in a refillable case made from 100 percent aluminium.
THE DETAILS The new lipstick sees the scheme develop past hair care, shower gels and hand soaps, with the refill initiative having prevented more than half a million plastic bottles from entering the environment in 2022.
THE WHY? Looking to make an impact on the planet, the expansion follows The Body Shop’s launch of the refill stations in 2021, which was part of a five-year plan to save 25 tons of plastic per year via the project.
Hilary Lloyd, VP of marketing and corporate social responsibility for The Body Shop North America. “The climate crisis is the greatest risk facing our future, which is why we call on beauty lovers everywhere to use their purchasing power to embrace a circular economy.”
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