THE WHAT? Starco Brands has announced that it is poised to acquire Skylar Fragrances. The acquisition follows the company’s purchase of Art of Sport in September last year.
THE DETAILS Under the terms of the deal, Skylar will operate as a separate business unit within Starco Brands and Cat Chen will remain at the helm.
THE WHY? Ross Sklar, Starco Brands’ founder and CEO, commented, “We are so happy to welcome Skylar to the Starco Brands family. Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand.
“At Starco Brands, we invent and commercialize products that change behavior and spark excitement. We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance.”