THE WHAT? UK skincare brand Facetheory has announced it is now a certified B Corporation (B Corp) company.
THE DETAILS B Corp is a certification administered by the non-profit B Lab, which evaluates the overall impact of the company, taking a holistic view of how a business affects the welfare of the planet and people.
Key B Corp highlights for Facetheory were cited as 100 percent ingredients, sustainable packaging, cruelty-free formulations and a 365 money back guarantee.
THE WHY? Jamie Shuker, CEO and Founder of Facetheory, said, “As a fast-growing business, we are always looking at ways to improve, not just our profits, but also our ethical standards.
“Getting B Corp status and the pressure it puts on us to stay on track is not a burden, it just confirms the road we are on; making sure we stay on track and keep evolving and improving.”