THE WHAT? Shiseido Korea has sold the license covering its domestic market for the Laura Mercier make-up brand to Shinsegae International, according to a report published by Inside Retail Asia.
THE DETAILS The Korean retailer said that it plans to open further concessions across its department store portfolio as well as duty-free locations. It will also launch the brand on its e-commerce site, SiVillage.
THE WHY? A spokesperson for Shinsegae International told Inside Retail Asia, “We plan to secure growth momentum by discovering new brands in fashion and beauty.”
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