Shinsegae acquires Laura Mercier license for Korea

THE WHAT? Shiseido Korea has sold the license covering its domestic market for the Laura Mercier make-up brand to Shinsegae International, according to a report published by Inside Retail Asia.  

THE DETAILS The Korean retailer said that it plans to open further concessions across its department store portfolio as well as duty-free locations. It will also launch the brand on its e-commerce site, SiVillage.

THE WHY? A spokesperson for Shinsegae International told Inside Retail Asia, “We plan to secure growth momentum by discovering new brands in fashion and beauty.”

The post Shinsegae acquires Laura Mercier license for Korea appeared first on Global Cosmetics News.

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