THE WHAT? Revlon’s partner in India, Umesh Modi Group is gearing up to expand distribution, announcing a Rs100 crore investment, according to a report published by Mint.
THE DETAILS The investment will help build sales teams, distribution networks and bankroll marketing campaigns, per Mint, quoting Chairman Umesh Modi. The company is planning to launch more masstige make-up SKUs under the Revlon, competing with the likes of L’Oréal’s Maybelline and Unilever-owned Lakme.
THE WHY? With India’s beauty and personal care market booming, Modi is predicting that its India business can become a Rs800 to 1000 crore entity in the space of five years.
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