L’Oréal denies claim it has suspended advertising on Twitter

THE WHAT? L’Oréal has denied claims from a Financial Times report that it has suspended advertising spending on Twitter, according to a report by Reuters. 

THE DETAILS The beauty giant was said to have ‘quietly quit’ the social media platform following news of Elon Musk’s US$44 million acquisition. 

L’Oréal is said to be one of many brands that are reportedly nervous since Musk’s buy-out, with Twitter said to have made a push this week to reassure advertisers. 

In an email seen by the Financial Times, Twitter reportedly asked brands to: “bear with us as we move through this transition”, adding that it had not changed its moderation policies and sought to be “warm and welcoming to all.”

THE WHY? A L’Oréal company spokesman has since denied the claims, stating to Reuters in an email, “L’Oréal did not make any decision to suspend advertising spending on Twitter.”

The post L’Oréal denies claim it has suspended advertising on Twitter appeared first on Global Cosmetics News.

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