THE WHAT? L’Oréal Canada has launched a product impact labelling system, which provides consumers with science-based, transparent information about a product’s environmental and social impact, compared to other L’Oréal products in the same category.
THE DETAILS The labelling also displays key information about a product’s social impact, including compliance with the fundamental principles of the United Nations on labour standards and the number of suppliers committed to social inclusion and having contributed to the product.
Brands taking part in the scheme include Garnier, La Roche-Posay and Biotherm.
THE WHY? The new system is part of L’Oréal’s aim to improve its sustainability commitments for 2023.
Maya Colombani, Chief Sustainability Officer for L’Oréal Canada, said: “With leadership comes responsibility. This is why, as part of our L’Oréal for the Future sustainability program, our goal is for 100 percent of our products to be ecodesigned by 2030.
“The Product Impact Labeling system allows us to set action plans to achieve this using, for example, green science and packaging optimization.”
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