THE WHAT? KraveBeauty has announced a new US$15,000 Anti-Consumer Grant in a bid to support sustainability-focused content creators.
THE DETAILS Allocation of the grant will be based on a creator’s purpose, impact, creativity and simplicity, with applications open until the end of April.
THE WHY? The fund is aimed at fighting overconsumption in the influencer industry and supporting ‘sustainability-focused creators by providing financial support to help them promote mindful consumption, zero waste, and sustainable living.’
Liah Yoo, Founder and CEO of KraveBeauty. “We recognize that the current influencer/creator culture is deeply rooted in consumerism, and we want to challenge that narrative. We believe that this grant will not only support creators financially but also inspire a positive shift in the industry towards sustainability and responsible consumerism.”
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