THE WHAT? SKS Capital has been named as the leading investor in a US$5 million Series B funding round for Korea’s largest aggregator of international health and beauty brands, Grace.
THE DETAILS SKS Capital will support Grace’s expansion by bridging connections in Southeast Asia, where SKS has a strong presence in the beauty ecosystem, including supply chain, logistics, distributors, licensees, e-commerce, retailers, and connections with celebrities.
“Grace has always been successful because of their use of data and riding the K-beauty wave,” said SKS Capital founder Jack Chen. “Now combining our capital and resources on the ground in Southeast Asia, we will be able to help Grace grow and succeed even further.”
THE WHY? The capital will be used to expand Grace’s business operations and pursue growth opportunities in the region. Grace Founder Abraham Cho, commented, “The brand aggregator strategy has been to diversify our product offerings and to rely on the recession-resistant Health and Beauty industry. With SKS’ expertise in marketing, distribution, and logistics, Grace will be able to transform into a major player in Southeast Asia.”
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