THE WHAT? Estee Lauder has named Dutch supermodel Imaan Hammam as its latest Global Brand Ambassador. Hammam’s first campaign for the brand will debut in July this year.
THE DETAILS Hammam joins the current roster of Estée Lauder global talent including Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.
“I am so honored to be part of the Estée Lauder family,” said Imaan. “Estée Lauder has such a rich heritage and some of the most iconic beauty products, but I am most proud to be part of a brand that champions women’s advancement around the world.”
THE WHY? Justin Boxford, Global Brand President, Estée Lauder and Aerin Beauty, explains, “Imaan has quickly become an icon in the fashion industry. Aside from her phenomenal energy, charisma, beauty and drive, it’s her passion and dedication to advocating for young women everywhere that deeply connects to our brand’s core values and will help us continue to inspire our consumers globally.”
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