THE WHAT? Natura &Co may have agreed to sell its thriving fragrance brand, Aesop but it’s not closing the door on the category entirely; Fable Investments, the company’s venture capital fund, has upped its stake in Perfumer H, according to a report published by WWD. Financial terms of the deal were not disclosed.
THE DETAILS Perfumer H Founder Lyn Harris told WWD that she’s ‘excited to strengthen the outstanding partnership initiated with Fable Investments to continue to build on our unique refillable proposition in the fragrance world and expand our retail concept globally’.
THE WHY? Perfumer H will use the additional funds to extend its product line, strengthen its management team and support expansion in Asia.
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