THE WHAT? Elf Beauty has teamed up with American Eagle to launch a first-of-its-kind make-up and skin care collection. The US cosmetics brand’s first fashion collab and the denim label’s first beauty collab is a limited edition, denim-inspired collection.
THE DETAILS The collection comprises an eyeshadow palette featuring blendable blues, Perfect pHIT Lip Nalm and Get Cheeky Clay Mask. To promote the collab, Gen Z actor Carlacia Grant will be showing off her looks across the duo’s social channels.
THE WHY? Kory Marchisotto, Chief Marketing Officer, Elf. Beauty, reveals, “When you think about these two super brands, Elf x American Eagle, we both uniquely shape culture, creating endless opportunity for self-expression through personal style, color, clothes and more. We knew that by bringing our super brands together, it was not only going to be magic but also a reflection of our combined vision for the best in denim, the best in beauty and the best in culture.”
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