THE WHAT? After a sell-out debut, Dolly Parton and Scent Beauty is set to launch an expanded fragrance offer in time for the holidays, according to a report published by License Global.
THE DETAILS Dolly’s Front Porch Collection comprises four new scents and will be sold in Walmart, Walgreens and Perfumania. The duo will also release a new premium fragrance, Dolly: Smoky Mountain, available exclusively via HSN.
THE WHY? Parton told License Global, “I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year. That success has allowed me to experiment with new scents and bring different, inspiring fragrances into the world with the Front Porch Collection, which includes my Smoky Mountain fragrance. Nothing gets me more excited than to create something that brings people joy. And with this year’s new products, I drew on many of the memories from my youth to deliver a collection that I believe is really special.”
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