THE WHAT? Dior has expanded its luxury sun care offer, according to a report published by Woman and Home. The LVMH-owned brand has added three new products to its Dior Solar range, a face, body and hair oil, self-tanner and after sun balm.
THE DETAILS The trio is designed to work together as a three-step routine with the Self-Tanning Gel promising to ‘protect’ (although it does not appear to contain SPF), the After-Sun Balm designed to soothe and hydrate and the Sublimating Oil to enhance tanned skin.
THE WHY? With travel back on the agenda, so too is luxury sun care and analysts are predicting an uptick in sales this summer as travel curbs have been lifted worldwide. Savvy Dior is ready.
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