THE WHAT? The family behind Clarins has upped its stake in Pai Skincare via its holding company, Famille C Participations, according to a report published by WWD.
THE DETAILS The latest investment follows the purchase of a minority stake in the brand back in 2021, as lead investor of a US$9 million Series B investment round. With this majority share, the Clarins owner intends to boost the clean skin care brand’s e-commerce channel.
THE WHY? Prisca Courtin, CEO of Famille C Participations told WWD, “It’s time for Pai to accelerate in its country of origin, which is the UK, and to develop in Europe.”
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