THE WHAT? Singer Jordin Sparks has been named as the newest brand ambassador for Cantu Beauty, and will be highlighting the company’s community initiatives that give back to women across the world, focusing on the brand partnership with Women Empowering Nations.
THE DETAILS Sparks started the partnership by visiting the final 11 young women who were awarded a spot in the Cantu GLOW Global Fellowshop.
Sparks said: “Beyond the products, Cantu really does so much for the community specifically for women empowerment in which I am super passionate about.”
THE WHY? Discussing Sparks’ appointment, Dametria Kinsley, Cantu’s Global Vice President of Marketing, said: “She has been a pillar in Black and Brown communities for years through her own philanthropic efforts and we’re excited to join forces to extend additional resources to women all around the world.”
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