THE WHAT? Beiersdorf has reported its results for the first nine months of the current financial year. The manufacturer of Nivea saw organic sales rise 11.1 percent on the prior-year period to hit €6,730 million and raised its full-year sales estimates accordingly to 9 to 10 percent in the consumer business.
THE DETAILS All regions reported growth for the January 1 to September 30 period, with the Americas growing an impressive 24.5 percent, the Africa / Asia / Australia zone climbing 11.2 percent and Europe gaining a respectable 6.4 percent.
Beiersdorf’s core Nivea brand put on 10.8 percent yoy while Derma brands Eucerin and Aquaphor saw a significant 25.3 percent uptick in sales as well as upping their market share. Luxury brand La Prairie saw sales increase a more modest 5.5 percent.
THE WHY? Vincent Warnery, CEO of Beiersdorf, reveals, “We retained the strong growth dynamic of the first half of the year in the third quarter and achieved broad-based, double-digit growth rates. We are increasingly reaping the rewards of our actions to make Nivea an even more global and digital brand. For the first time, our brand icon has succeeded in gaining market share in all categories and regions. For the full year, we are raising our sales guidance while being aware of the economic uncertainties in the fourth quarter.”
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