THE WHAT? Avon is rebranding and this time is focused on championing gender equality.
THE DETAILS The new campaign was created in partnership with Wunderman Thompson, and features a new global platform, visual identity, and integrated marketing campaign.
The inaugural campaign will feature London musician Hamzaa, who beatboxes while telling her story of finding her ‘inner power.’
THE WHY? The direct sales company has long been associated with the baby boomer generation, however, the latest incarnation sees it pitching itself at a younger demographic.
The post Avon champions gender equality with ‘Embrace Your Power’ launch appeared first on Global Cosmetics News.
