THE WHAT? Alibaba has launched a new marketplace in Spain named Miravia, which is said to connect brands and content creators with consumers.
THE DETAILS Featuring fashion, beauty, food and lifestyle products, the marketplace will offer exclusive content created by influencers as well as virtual make-up try-on tools.
Brands currently showcased on the marketplace include L’Oréal Paris and Silbon, with brands able to create and design their own store to sell through via the platform.
THE WHY? Yann Fotaine, General Director of Miravia, says, “We want to give space to local and global sellers, we support all big and small brands, with competitive offers and a personalized and entertaining shopping experience.
“We chose Spain because it is a country that has 30 million online buyers. Spain is one of the European markets with the greatest potential in the ecommerce sector. It has great penetration on the internet and in mobile technology, which means enormous potential for a platform like Miravia.”